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Why, Social Media, Why?

Why, Social Media, Why?

From the Forward of “YOUtility Why Smart Marketing is about Help Not Hype” by [Jay Baer] of [Convince and Convert] (with permission) I was officially...

You May Need to Tweak Your Twitter

You May Need to Tweak Your Twitter

My friend and I were discussing new followers we had on Twitter this morning. She and I both use Twitter...

But I Don’t Wanna.

But I Don’t Wanna.

Too bad.  You have to. Choose, that is. You have to choose. I spent most of my adult life thinking...

What Does The Fox Say? YouTube and Your Business

What Does The Fox Say? YouTube and Your Business

I’ve heard the question asked over and over again.  Why would I want to use YouTube as a channel to...

What’s Your Poison?

What’s Your Poison?

Hi.  My name is Amber and I’m a prisoner to my schedule.  I’m also something of a social media addict....

The Marriage of PR and Marketing

The Marriage of PR and Marketing

I skimmed through an article today about the importance of making sure your social media team is also well versed...

It’s OK To Lose Control, Mr. Splashy Pants.

It’s OK To Lose Control, Mr. Splashy Pants.

Social Media ROI objections

Social Media ROI objections

As a marketing professional – if you have any focus in Social Media Marketing, you’ll no doubt get the “but...

Effective SMM Strategy Part II

Effective SMM Strategy Part II

Watch For Trends   So now that branding is out of the way (see here), another integral part of an...

Effective SMM Strategy Part I

Effective SMM Strategy Part I

Promote your brand As a business, your social media strategy can and should be customized for you.  However, there are...